How Tech Companies Can Attract Talent with Culture

How Tech Companies Can Attract Talent with Culture How do you build an authentic employer brand? Its all about getting a genuine understanding of what makes your business attractive, what roles are most critical to your success and truly examining the  perceptions, characteristics, and attributes of current and potential employees. We speak to Ana Harris Padley, the International People Services Lead at Houzz where she looks after all things people-related outside the US, to find out what the building blocks for employer brand are and how she activates a family and home feel at the company. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. In this episode youll learn: About the worlds biggest online home  design platform What sort of talent challenges Ana is faced with Why a family feel is an important factor of Houzzs employer brand Why the best sources of hire are a balance  between passive and active candidates Why referrals  dont necessarily have to be financial incentives How to communicate and active messages to prospective talent What makes their Open Houzz initiative so appealing The mistakes Ana has learned along the way with Houzz Why ROI is all about the increase of employer brand awareness Anas top 3 tips for employer branding managers Why Change.org inspires Ana and Houzz Connect with Ana on LinkedIn and check out InsideHouzz to get an inside look at the company.